MIAMI–(BUSINESS WIRE)–Hello Kitty and friends embark on a new journey, this time through an NFT experience powered by RECUR. This follows the announcement of a partnership between RECUR and Sanrio in November 2021.
Rooted in traveling and experiencing new cultures, Hello Kitty awakens an appetite for adventure and friendship without borders. Hello Kitty and Friends World brings the friendship and community of the world’s favorite characters to the NFT space. Starting August 25, fans will be able to pack their digital bags and travel with Sanrio’s most beloved characters on a worldwide NFT experience.
Hello Kitty and five of her friends will act as tour guides for fans through the 10,000 NFTs for sale. Fans will be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges where they travel to eight iconic cities around the world – two of which will be exclusively available to RECUR Pass holders. Clues to the characters and locations will be revealed on @RecurForever Twitter is leading up to the fall.
“We are thrilled to create a platform for all Hello Kitty fans, old and new, to fly and experience the metaverse through Hello Kitty and Friends World,” said RECUR Founder and CEO Zach Bruch. “Our goal is to provide a community where fans can interact and explore the metaverse of brands and IPs they love. We can’t wait to bring it to life for Sanrio fans around the world.”
“It’s amazing to be able to bring the friendship and community of the world’s favorite character and her friends to a new fan base with RECUR,” said Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide. “We’re lucky to have some of the best fans in the world, and it’s a privilege to create a new space for them to experience their fandom like never before.”
In April, RECUR launched multi-chain deposits and withdrawals for all their NFT experiences. NFTs can be withdrawn to any Web3 wallet on any supported blockchain, providing a truly interoperable travel experience with Hello Kitty and Friends World.
RECUR has and continues to invest in Carbon Offset Credits to help manage the carbon footprint of our work. In addition, all original RECUR-powered coins use an environmentally friendly, proof-of-stake layer-2 blockchain called Polygon. Proof-of-stake (PoS) blockchains and layer-2 scaling solutions drastically minimize the environmental impact of blockchain use, producing a small fraction of the emissions that Proof-of-work (PoW) blockchains produce.
For updates as new information is released, sign up for more information at hellokittyfrens.xyz and stay tuned @RecurForever on Twitter. For more information, please visit recurforever.com.
ABOUT SANRIO
Sanrio is the global lifestyle brand best known for Hello Kitty which was created in 1974 and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and British icons Mr. But Little Miss.
Sanrio was founded on the philosophy of small gift, big smile – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to provide quality products, services and activities that promote communication and inspire unique consumer experiences around the world. Today, Sanrio’s operations extend into the entertainment industry and include the operation of a number of theme parks. Sanrio has an extensive product range of around 50,000 products, which are available in over 130 countries and regions around the world. To learn more about Sanrio, visit Sanrio.com and follow us on Facebook, Instagram and Twitter.
About RECUR
RECUR designs and develops dedicated brand experiences that allow fans to buy, sell and engage with digital products and collectibles through NFTs. RECUR is the premier Web3 platform for creating innovative, multi-chain NFT experiences for everyone – from the world’s biggest brands to individual creators and fans. The RECUR platform’s multi-chain approach gives its brand partners the widest range of distribution and their fan base the widest range of benefit. RECUR also co-authored the recurring royalty standard for NFTs, allowing creators, artists, athletes and brands to benefit from the secondary sales of their assets in perpetuity.
