- Bentley chooses the carbon-neutral Polygon Network because of its sustainability focus and committed community
- 208 examples will be published
Middle East: Bentley Motors, the world’s most sought-after luxury car brand, announces its first foray into the NFT market with a one-off NFT drop on the carbon-neutral Polygon network, scheduled for September 2022 and limited to just 208 units. The 208 has particular relevance to Bentley, being both the top speed of its fastest Grand Tourer (Continental GT Speed) and the total production run of the iconic 1952 R-Type Continental – the car that inspired the modern Bentley design DNA.
The Genesis Bentley NFT will be a unique work of art created by Bentley Design, and will offer unique access and exclusive rewards to holders. Bentley is positioning this first drop to lead a long-term approach to expand and enhance Bentley’s ownership in the Web3 ecosystem.
The Bentley collection will be minted on Polygon, an Ethereum scaling platform that includes millions to Web3. Polygon recently achieved carbon neutral status and has pledged to become carbon negative by the end of 2022. As a result, all Bentley NFTs will be completely carbon neutral. With a commitment to achieve end-to-end carbon neutrality by 2030, the same year that all Bentley vehicles will be fully battery electric, it was imperative that Bentley’s first venture into Web3 was in a sustainable manner.
Member of the Board of Sales and Marketing, Alain Favey, comments: “Bentley customers live their lives online, buy luxury goods with digital currency and establish businesses in the Metaverse. We have always engaged our customers where they explore their passions and today means being present in digital marketplaces and offering NFT resources. We’ve seen how NFTs have raised the profile of both art and artists, and we believe the same can happen in the luxury car industry.”
Bentley’s NFT release will be an integral first step into the Web3 space. Bentley will explore other digital platforms, including NFCs (non-fungible tags), online games, Metaverse applications and the use of blockchain technology across the organization. Owners of a Bentley NFT will be treated to exclusive community opportunities, rewards and unique tools – to be announced soon.
Income from this and future activations will further the brand’s philanthropic efforts. Bentley will accelerate support for students interested in engineering, design and manufacturing, all areas where Bentley requires new talent annually. Bentley also plans to support organizations working to increase sustainability efforts, particularly in the transportation sector.
The unique digital artworks on display at the NFTs will be revealed after the September drop.
-ends-
About Bentley:
Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all operations, including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Bentayga. The combination of fine craftsmanship, the use of skills that have been handed down through generations, together with engineering expertise and cutting-edge technology is unique to British luxury car brands such as Bentley. It is also an example of high value British manufacturing at its best.
