Square Enix partners with Elixir to explore the promise of Web3 decentralized gaming | NFT CULTURE | NFT News | Web3 culture

Square Enix has announced a strategic partnership with Web3 platform Elixir, aimed at promoting blockchain games to traditional gaming audiences. Square Enix has shown great interest in NFT adoption, recently unveiling its NFT-focused game, Symbiogenesis. However, NFTs have yet to capture the interest of most players, which could present a challenge for the company. The partnership with Elixir is expected to help drive the adoption of blockchain games that use NFTs, leveraging the platform’s previous partnership with Epic Games to allow more Web3 games on the store.

“This partnership with Elixir Games represents another step for Square Enix to explore the promise of web3 decentralized gaming.” – Hideaki UeharaBusiness Development Director at Square Enix

Square Enix has been actively pushing NFTs since the beginning of the year, with former president Yosuke Matsuda stating that the company was looking to invest aggressively in the technology. While most gamers seem uninterested in NFTs, the Final Fantasy 7 NFT cards released last month look to be just the beginning of Square Enix’s plans to push these products forward.

The new partnership with Elixir will help promote blockchain games that use NFTs to traditional gamers who are already hooked on Square Enix’s other projects. This is a strategic move by the company, given that Symbiogenesis will be an NFT-focused game using blockchain technology. Square Enix will face a challenge in capturing players’ interest, given the limited success of NFT-based Web3 games so far.

This partnership brings us closer to web3 gaming mass adoption. Our team is incredibly excited to make our technology work, and we envision Elixir users playing both web2 and web3 games without distinction. 2023 has already seen several industry leaders enter the area with impactful projects, and we expect to see more as the year progresses. We have made every effort to ensure that we are ready for scalability. – Carlos RoldanCEO of Elixir Games

The press release announces that Elixir Games, a leading web3 game distribution platform, has formed a strategic partnership with video game giant Square Enix to promote the visibility and use of web3 games among traditional gamers. The partnership will allow millions of players to explore high-quality web3 games through a platform that offers a simple, seamless experience to the traditional player. Elixir has been the leading PC game distributor for the open web3 space since 2021 and, after a recent integration with Epic Games, has become the leading distribution platform for web2 and web3 desktop titles. The partnership with Elixir allows Square Enix to continue to be at the forefront of global publishers adopting web3 games, having invested in and partnered with key companies in the space. Square Enix and Sino Global Capital co-led Elixir Games’ latest fundraising round in December 2022.

Sony, another gaming company, is also exploring NFTs and has applied for a patent on cross-platform NFTs that can be used to manage and monetize digital assets across different games and platforms. The company has described a system that could tie NFTs to in-game achievements, but it remains to be seen whether Sony’s project will come to fruition.