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Starbucks Odyssey releases new NFT this week!
Starbucks is introducing a new set of NFTs as part of its Odyssey Web3 rewards program. The First Store Collection consists of 5000 NFTs and will be released on April 19th. Each NFT costs $100 and includes a “multimedia collage of images, in-store textures and featured icons.” Oddly enough, the chain’s first store in Seattle’s Pike Place Market inspired the artwork. Furthermore, purchasing an NFT will give app users 1,500 points towards rewards. Starbucks Odyssey was first released in December as a closed beta test, and the upcoming release indicates that the app could soon be available to the public. Let’s dive in!
Starbucks celebrates its history with the First Store Collection NFT Drop
Starbucks has made significant progress in incorporating blockchain technology into its rewards program. The upcoming release of the First Store Collection clearly follows the success of the company’s previous NFT drops. The new collection features unique digital souvenirs that highlight the iconic Starbucks brand, giving users a chance to own a piece of the company’s history.
Starbucks has also tested its Web3 platform, Odyssey. This aims to offer customers a more immersive and rewarding experience through the use of blockchain technology. Excitingly, the platform has undergone beta testing and will soon be launched to the public.
Exciting benefits for users
With the launch of the Odyssey Web3 rewards program, Starbucks customers will have access to a variety of unique rewards that take advantage of NFTs and blockchain technology. Significantly, users will earn points by engaging with Starbucks content and purchasing drinks from their stores. In addition, the rewards will include a virtual coffee-making course and a donation to Feeding America, among others. Additionally, users can even name a tree at Starbucks’ coffee farm in Costa Rica or receive a customized Starbucks glass with NFT art on it.
Ultimately, Starbucks is paving the way for mainstream adoption of blockchain technology and creating a more engaging customer experience in the process.
Extension of the Odyssey Web3 platform
Starbucks entered the NFT market with NFT drops, including the Holiday Cheer Edition 1 and the Siren Collection. Holiday Cheer Edition 1 was the first NFT release, distributed free to early adopters. The NFTs had a holiday-themed design and became popular with collectors, some reselling for over $2,000 on the official Nifty Gateway secondary market.
The Siren Collection was Starbucks’ latest NFT drop, featuring an intricately designed stamp featuring the company’s iconic mermaid logo. The Siren NFTs are a hot commodity on the secondary market, with prices starting at $500 each.
Starbucks is now preparing its next NFT release, the First Store Collection. This collection includes a set of 5,000 NFTs, or stamps, celebrating the company’s first store in Seattle’s Pike Place Market. Additionally, each NFT costs $100 and purchasing one gives app users 1,500 points toward rewards. The NFTs are expected to sell out quickly, given the popularity of Starbucks’ previous NFT drops.
