Trends in Fintech with Drew Glover, Founder of Fiat Growth and General Partner of Fiat Ventures

In this episode, Drew and I discuss Fiat Growth, Fiat Ventures, and why it makes sense for them to come together. They also talk about the challenges of raising venture capital and the success companies can find by organically leveraging affiliate partnerships to add value to the user while generating revenue for the business. Drew explains total addressable markets, how he thinks about moving an existing engaged user base to a marketplace, and the reasons why he sees fintech as the industry that will have the biggest impact on generational wealth. Drew emphasizes the importance of taking risks, valuing different experiences and learning that solutions and problems are not one-to-one. Finally, he notes that podcasts are becoming a force in marketing and that AI is not a competitor, but a source of power.

Drew Glover is a founder of Fiat Growth and a general partner at Fiat Ventures. He has experience in leading go-to-market strategies, marketplace development, user acquisition and growth teams. Drew further developed his skills at Steady, Namely, Fjord and Portal A and has helped companies such as Root, JP Morgan Chase, Adidas and Nike bring award-winning services and partnerships to market. Drew has a very diverse work history and when he was younger, he was worried that jumping from industry to industry would be a downer, but it gave him a wide range of skills and knowledge that he would need to find and succeed in Fiat. The broad interests are still with him, and he tells us that his biggest competition is a lack of focus.

In this episode you will learn:

• How Fiat Growth leverages unique insights and exclusive access to make winning investments with Fiat Ventures
• The trends Drew sees in fintech and his predictions for the industry
• How data can simplify the customer’s happy path

Important highlights

• [01:30] Fresh perspectives from fatherhood
• [03:15] Drew’s path to founding Fiat
• [06:00] Leaving the day job and leaning in: What Fiat is doing and why
• [08:00] Fiat only works with winners. Let’s invest in them too.
• [10:00] Raising money is never as easy as you expect
• [12:45] Leverage partnerships and marketplaces
• [14:45] Generation of additional revenue streams from affiliate partnerships.
• [18:00] What fintech can do for people who need it most
• [19:40] How money and finances will be different for GenZ
• [22:10] Data’s impact on simplifying the customer’s happy path
• [24:00] “Change is inspired by incentives.”
• [25:30] Predictions and trends Drew sees coming in fintech
• [28:20] Looking at the world as a growth marketer and as an investor
• [29:30] When should I focus on marketing and how should I think about it
• [33:30] It takes a village
• [35:30] How his father’s passing changed Drew’s life
• [36:50] Appreciate different experiences and take risks
• [38:30] Solutions and problems are not one to one
• [40:20] Podcasts are becoming a force in marketing
• [42:10] AI is not competition; it is a source of power

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Alan B. Hart is the creator and host of Marketing Today with Alan Hart, a weekly podcast in which he interviews leading global marketing experts and business leaders. Alan advises senior executives and marketing teams on brand, customer experience, innovation and growth opportunities. He has consulted with Fortune 100 companies, but is an entrepreneur to the core, having founded or served as the leader of nine companies.