Gojira Labs Announces Animatronic NFT Tech to Help Gamify Static NFTs

Quick take:

• Gojira Labs has announced animatronic NFTs.
• The new technology will be used by companies to turn static NFTs into 2D playable game characters.
• The first test for the “animatronic NFTs” comes when Gojira launches the Sprintft running game, which utilizes NFTs from leading collections.

Gojira Labs has launched its “animatronic NFTs” (aNFTs) technology to help businesses turn static NFTs into 2D animated game characters. The technology allows companies to use NFTs from popular collections in gaming, which can increase the adoption of new users to new games.

Gojira’s new technology will be put to the test when the company launched the running game Sprinft, which leverages NFTs from some of the leading NFT collections, including Bored Ape Yacht Club (BAYC) by Yuga Labs and Reddit Collectible Avatars.

The multichain, multiplayer running game will allow holders of supported NFT collections to compete against each other. The game has been developed in collaboration with Web3 brand incubator and product lab, Blokhaus and 100XP, a game studio that has made games such as Pigs at War and Tezotopia.

The New York-based Web3 company wants to use aNFTs to disrupt the blockchain gaming industry by bringing games to NFTs, rather than adding NFTs to games.

In an interview with GamesBeat on Tuesday, Mark Soares, president of Gojira Labs, said: “We’ve seen a lot of people trying to bring NFTs to games. It just doesn’t work. I’m sure you’ve seen how players have protested against it.”

“And their arguments are perfectly logical, aren’t they? They objected to it because they’re sick of making money. And NFTs seemed like just another way to make money for them. So if I were them, I’d be too annoyed, he said.

According to Soares, the company’s approach is uniquely important because it tries to bring utility and entertainment to current or existing NFT collections, which already have massive communities.

Although Soares admits that the game doesn’t look good at the moment, he remains optimistic that it’s an easily feasible innovative idea.

Soares compared Gojira Labs’ aNFTs to a “Frankenstein Monster” that moves, particularly with movement noticeable in its arms, legs, eyes and other facial features.

Soares said that in the long term the game will consider animating 3D characters, but in the short term the focus remains on 2D animations.

“If you have all the components in essentially a spreadsheet, but it’s a character spreadsheet, of all the body components, the game engine can animate them,” he said. “And as long as you follow the same format, you’ll always be able to animate them. That’s the simplicity that attracts me so much to the concept.”

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