Global FinTech Optimized Payments launches new brand identity and website
Optimized payment logo
— Oliver Gumbrill, Chief Revenue Officer, Head of Sales and Marketing
ATLANTA, GA, USA, April 11, 2023 /EINPresswire.com/ — Global FinTech leader Optimized Payments has unveiled a new brand identity and website. The updated look reflects the company’s 15-year transformation from a successful consulting firm to a thriving global analytics platform that helps enterprise merchants and payment processors manage key aspects of electronic payments.
“I am thrilled with the position we have achieved as a global leader in the payment analytics space,” said Oliver Gumbrill, Chief Revenue Officer, Head of Sales & Marketing. “With the rapid growth we’ve experienced over the past few years, it felt like the right time to update our look while emphasizing our purpose and value.”
The team at Optimized Payments collaborated with visionary designer Brian Steely and award-winning marketing agency Jackson Spalding to develop a new logo and website that represents the continuous evolution of the company’s brand while celebrating its bright customer-centric present and future.
The new look is clean, modern and perfectly in line with the company’s mission and core values of simplifying payments for its customers.
The new Optimized Payments logo combines elements that reflect cooperation, harmony, excitement, trust and success, which are key components of the company’s culture.
The company’s new website has been thoughtfully redesigned in a polished, modern ascetic that is easy to navigate, creating a frictionless user experience.
“I am so excited to launch our new website and branding,” said Monika Llorens, Director of Marketing. “Over the past 15 years, we have grown tremendously and have continuously adapted our services to support our clients’ changing needs while maintaining a clear focus and passion for excellence at all levels.”
About optimized payments
Optimized Payments helps business merchants and payment processors streamline and optimize the cost of electronic payments through cutting-edge analytics, data services and tailored consulting. Sellers get tools to manage chargebacks and declines, generate near-real-time reporting and analytics, and gain actionable insights that reduce costs and generate revenue—all without IT investment or resources. To date, the company has generated more than $500 million in savings for clients spanning many industries, including retail, e-commerce, grocery, insurance, telecom and healthcare.
Monika Llorens
Optimized payments
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