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Ralph Lauren Embraces Web3 with NFT Invitations
Ralph Lauren has joined the Web3 world with NFT Invitations! Curiously, the brand invites guests to a private party using NFT invitations and now accepts crypto at its Miami store. This is the first time Ralph Lauren has embraced crypto payments. So if you’re into fashion and blockchain technology, this is an event you don’t want to miss!
Ralph Lauren makes history with NFT tokens and cryptocurrency acceptance
Ralph Lauren, the American clothing retailer, has made history by accepting cryptocurrency for the first time at its Miami Design District store. The company also aims to improve the crypto-native experience. It is clear that the luxury brand has teamed up with Poolsuite, an online leisure community deeply connected to the Miami lifestyle. As part of their multi-layered partnership, Ralph Lauren provides an NFT gifting experience to its customers.
So, what do we know about Poolsuite? Well, Poolsuite, a vaporwave digital neighborhood known for Poolside.fm, sold NFT memberships for its “Internet Leisure Corporation” in November 2021. Almost a year later, it created a secondary collection, “Grand Leisure.” Commemorative Ralph Lauren tokens have now been sent to Poolsuite NFT holders. Excitingly, these NFTs represent tickets to the private party at a Miami property in late April. Significantly, over 2,700 addresses have received the NFTs. Furthermore, holders of Poolsuite’s Grand Leisure collection can update their “Leisurist” avatars with Ralph Lauren-inspired digital looks from the retailer’s recent runway show in Los Angeles.
It’s exciting to see Ralph Lauren’s first steps to embrace NFTs, crypto and Web3. They now accept a variety of cryptocurrencies including bitcoin (BTC), ether (ETH), apecoin and USDC. In addition, they use NFTs as tickets to an exclusive event. Ultimately, these moves reflect Ralph Lauren’s growing interest in web3 and their desire to cater to crypto-using customers.
