Asprey and Bugatti’s new exciting blockchain project – Cryptopolitan
The worlds of luxury and Bitcoin have collided in an exciting new project from Asprey and Bugatti.
Where Bitcoin comes in
The two luxury brands have teamed up to create a limited edition collection of precious object eggs that will be backed by blockchain technology and inscribed on the Bitcoin blockchain.
The Asprey Bugatti Egg Collection is set to be the first ever collection by two luxury brands to use this state-of-the-art technique, ensuring that the artwork will last indefinitely.
Egg-shaped works of art have been praised by Carlo Bugatti, father of Ettore Bugatti, and inspired this new project. Asprey and Bugatti have come together to create a new Royale Edition of the Asprey Bugatti Egg Collection, bringing together timeless creations from the Bugatti family with Asprey’s heritage and craftsmanship.
The eggshell of the Royale Edition is made of carbon fiber and is intricately shaped into the perfect egg shape, completely free of disproportion or imperfection.
Encased in a sterling silver diamond-weave lattice, angled downwards to a curved base that displays movement, the egg reflects Asprey’s heritage in jewelry, as well as the ornate furniture designs of Carlo Bugatti and the Art Nouveau period, significant to both brands.
The surface of the egg shows a ‘Dancing Elephant’ motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. The sculpture graced the bonnet of the Bugatti Type 41 Royale, known as the most luxurious car ever made.
The egg opens with a complex hinged Asprey diamond door to reveal a scene of Chateau Saint Jean – the iconic home of Bugatti in Molsheim – in front of which is a stylized Bugatti Type 41 Royale Esders in sterling silver, which can be removed if the owner wishes.
Collaboration
This collaboration has made it possible for the luxury brands to work in both the physical and digital realms. The Asprey Bugatti Egg Collection will be produced both as a physical object and NFT generative artwork. NFT and the sculpture are linked by an equation of the egg shape of the sculpture itself.
Ali Walker, Artist and Chief Creative Officer at Asprey Studio, said:
We are proud to present the Asprey Bugatti Egg Collection. The generative art – coded by our strategic partner and Bitcoin experts Metagood – using the equation of the egg shape of the sculpture itself as an NFT in Bitcoin is a new form of expression and art in itself.
Wiebke Stahl, Managing Director of Bugatti International, said: “The creation of the Asprey Bugatti Egg Collection is a wonderful tribute to our history and the creations of Ettore, designed with the pioneering spirit and attention to detail that led to his brand being revered throughout time. world.”
This project represents a new era of luxury, where physical objects and digital art are fused using blockchain technology. The Asprey Bugatti Egg Collection marks the first time two luxury brands have collaborated to write digital content on the Bitcoin blockchain. This ensures that the artwork will last indefinitely, and is proof of the growing importance of blockchain in the luxury industry.
