Celebrus confirms multi-domain rollover feature in latest update

Celebrusthe UK-based customer and fraud solutions provider, has updated its cross-domain continuity technology suite, allowing businesses to consolidate information across multiple owned domains using first-party cookies.

The newly launched Celebrus 9.6 allows users to maintain consistent session data and context, including identity, when visiting domains owned by the same parent company.

The need to consolidate consumer information is an obstacle that many businesses must work to overcome, especially when operating across multiple domain names.

An inability to do so can significantly jeopardize both the customer experience and business security.

To offer a solution to this industry dilemma, the fraud solutions provider has created a solution that applies to all digital data from the industry, including financial services.

Celebrus customers in banking and finance, insurance, healthcare, retail and travel will benefit from the launch of this solution.

A parent company may offer car loans, mortgages, savings accounts or investment options under different domains, and now there is a way to connect a single user’s identity and actions across all of these while being compatible with your data.

“It has never been more important and more difficult to maintain a single customer view across your digital presence in a compliant manner,” comments Bill Brunothe company’s managing director.

Describing the update as a “game-changer,” Bruno adds that Celebrus 9.6 want “[solve] for the continuation of data across domains while remaining fully compliant,” thereby helping businesses overcome “the challenge of creating a complete customer profile and understanding their intent.”

“We knew it was a big gap for many computer users with third–abolition of party cookies, and we set out to create a solution – something that had not yet been done,” the company added CTO, Ant Phillips.

The launch of the new solution completes Celebru’s identity grapha function of the company’s customer data and fraud data platforms that persist individual identity e.go capture travel data, from personally identifiable information (PII) to engagement across multiple sessions, platforms and now, across domains.

Celebrus product releases include updates in four main areas: progress in design and user experience, globally compatible Safetysystems activations and applications, and improved data insights and results.