Kevin Helms
A student of Austrian economics, Kevin found Bitcoin in 2011 and has been an evangelist ever since. His interests lie in Bitcoin security, open source systems, network effects and the intersection of finance and cryptography.
Matt Damon Shares The Story Behind His Crypto Commercial – Featured Bitcoin News
Famous Hollywood actor Matt Damon has revealed the story of how he got involved in creating a cryptocurrency commercial called “Fortune Favors the Brave” with Crypto.com. Following the release of the crypto ad, Damon faced global criticism for his involvement in it.
Matt Damon talks about his crypto commercial
Famous actor and producer Matt Damon shared how he got involved in creating a cryptocurrency ad with crypto exchange platform Crypto.com in an interview with The Associated Press on Wednesday. The Oscar-winning actor is known for his roles in films such as Good Will Hunting, Saving Private Ryan and the Bourne series.
“The story behind it for me personally was that we had a down year in Water.org and I did that ad in an effort to raise money for Water.org,” the famous actor said, adding:
I gave my entire salary to Water.org because we were down. Crypto.com heard about it and they gave $1 million to Water.org…just on their own. So I definitely have a lot of gratitude for them and for what they did for our foundation.
Water.org is a global non-profit organization co-founded by Damon that brings safe water and sanitation to people in need.
Crypto.com released the “Fortune Favors the Brave” commercial featuring Damon in October 2021. It was directed by Academy Award winner Wally Pfister.
However, the advertisement received a lot of criticism. While some people argued that the ad was misleading, as it presented cryptocurrency as a safe and easy way to make money, others criticized it for promoting investment in an unstable and unregulated market. In addition, some people speculated that Damon’s involvement in the ad was purely to make money, and that he did not truly believe in the benefits of cryptocurrency.
A number of cryptocurrency firms aggressively promoted their businesses in 2021 and 2022. Crypto companies spent a combined $39 million to buy Super Bowl seats in 2022, according to data consulting firm Kantar. Among the crypto firms with a celebrity commercial was the now-defunct crypto exchange FTX whose ad featured Tom Brady and Gisele Bündchen.
Do you think Matt Damon should have made a crypto ad? Let us know in the comments section below.
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