BANGKOK March 31, 2023 (GLOBE NEWSWIRE) — Blockchain Ads, , a pioneering advertising and data solution in the web3 space, has announced that it has been awarded a $50,000 grant from Partisia Blockchain. This financial support will help to further develop Blockchain-Ads’ ground-breaking technology, for the validation of private data and improved user protection, which combines Partisia Blockchain, Multi-Party Computation (MPC) and Zero-Knowledge Proof (ZKP).
Blockchain-Ads has quickly gained interest from prominent players in the web3 sector by delivering unparalleled results. Their innovative solution allows brands to reach their ideal customers with four times the performance of traditional solutions, specifically benefitting crypto brands by targeting web3 users across the open web. On the other hand, it enables websites and apps to monetize their traffic while maintaining strict privacy standards, ensuring that users’ data remains protected and secure.
The growing need for privacy-preserving advertising solutions
The online advertising industry has come under intense scrutiny in recent years due to privacy concerns and invasive data collection practices. Blockchain-Ads has developed a privacy-preserving advertising solution that respects users’ data while allowing advertisers to reach their target group effectively. With the $50,000 grant from Partisia Foundations, a pioneer in MPC, Blockchain-Ads is poised to transform the online advertising industry and usher in a new era of privacy-preserving online advertising and data monetization.
Leveraging Multi-Party Computation and Zero-Knowledge Proof Technologies
The key to Blockchain-Ads’ privacy-preserving solution lies in the use of Multi-Party Computation (MPC) and Zero-Knowledge Proof (ZKP) technologies. MPC enables the processing of data by multiple parties without disclosing the underlying data to any of them. ZK, on the other hand, allows one party to prove to another that a statement is true without revealing any information beyond the validity of the statement itself.
By combining these technologies, Blockchain-Ads can process user data in a secure manner and facilitate targeted advertising without compromising users’ privacy. This ensures that users retain control over their personal information while allowing websites to monetize their traffic efficiently.
AI-powered advertising
Leveraging the prowess of AI, Blockchain-Ads works to predict user behavior through the synthesis and analysis of a variety of website and blockchain data points. This approach enables the creation of precise behavioral profiles, ultimately facilitating the delivery of highly personalized advertising that boasts an impressive 3x increase in average conversion rates.
The startup has witnessed an increase in demand for its advertising services, especially from brands operating in highly restrictive industries, with the crypto sector being a key player. At its core, Blockchain-Ads is committed to providing performance-driven and growth-oriented advertising results for its clientele.
Test nets are planned for early mid-April
With the support of Partisia Blockchain, Blockchain-Ads plans to deploy its privacy-preserving smart contract on the Partisia Testnet in early mid-April. This deployment will allow Blockchain-Ads to test and refine its next-generation advertising solution in a secure environment before launching it on the mainnet. Using the cutting-edge capabilities of Partisia MPC and ZK technology, Blockchain-Ads will benefit from the increased speed, security and most importantly, privacy of the Partisia Blockchain infrastructure.
The future of privacy-preserving advertising
Blockchain-Ads’ innovative approach and use of cutting-edge technologies such as MPC and ZKP have the potential to transform the online advertising industry and provide advertisers and publishers with a more secure and privacy-preserving platform. Compared to traditional web2 advertising solutions such as DoubleClick, which was acquired by Google in 2007 for $3.1 billion, Blockchain-Ads aims to disrupt the current centralized advertising industry by offering a decentralized, privacy-preserving and cost-effective solution.
Leveraging the capabilities of AI, MPC and ZKP technologies, Blockchain-Ads creates the future of web3 advertising that respects users’ data and privacy. The company’s partnership with Partisia Blockchain marks a significant step forward for privacy-preserving online advertising and data monetization, setting a new standard for privacy and user control in the digital advertising landscape.
Blockchain-Ads has experienced increasing success in the web3 advertising industry, delivering results for brands in the crypto industry that were previously unattainable. With its innovative approach and use of cutting-edge technologies, Blockchain-Ads hopes to achieve similar success in the web3 era.
For more information on Blockchain-Ads, please contact the media team at [email protected] or visit
Blockchain-Ads Media Contact:
Name: Marko Rende (communications and PR)
Email: [email protected]
Partisia Blockchain Media Contact
Name: Bruce Ahn
Email: [email protected]
Placement: Tampa, Florida, USA
