RIBBIT Appoints FinTech and Consumer Finance Veteran Greg Rable as CEO
Current Board Member and Founder/Former CEO of FactorTrust Brings Non-Primary Data Expertise to Leadership Team
ATLANTA, March 29, 2023–(BUSINESS WIRE)–Today, RIBBIT Inc. announces the appointment of Greg Rable to its corporate management team as CEO. As the founder and former CEO of FactorTrust, the company that advanced the use of alternative credit data since it was acquired by TransUnion in 2017, Rable brings more than 25 years of experience building, growing, managing and successfully exiting businesses in fintech, predictive data and space for consumer finance.
As CEO, Rable will own the company’s strategic direction and day-to-day operations and maintain his position on the board, which he joined following a Series A investment from ABS Capital in 2021. Former CEO Shawn Princell is transitioning to a growth role focused on driving value from partnership and business development opportunities. Princell will also continue to sit on the board.
“Stepping into this role is a natural progression for myself and the company,” notes Rable. “I joined RIBBIT because I continue to see banking behavioral data as critical in financial decision-making. The need for predictive data on the entire population, not just primary consumers, continues to be an area lacking for the industry and I look forward to growing RIBBIT into predictive data that powerhouse lenders seek.”
Rable comes from a deep financial and fintech background, with demonstrated success in predictive data, credit risk and payments markets. Prior to founding FactorTrust, he served as EVP of Global Services at PGI (NYSE: PGI) and was co-founder and CEO of an e-invoicing and payments business, Derivion, which was acquired by Metavante/FIS (NYSE: FIS) in 2001. He is also chairman of a leading UK alternative lender.
Now more than ever, lenders face increased scrutiny with lending decisions and need quick access to meaningful data to make better credit decisions for the 47% of Americans with non-prime credit. RIBBIT’s core products, BankQualify, BankVerify and BankLogin, provide customers with a more complete view of banking behavior from the more than 45 million non-primary credit seeking population across the United States.
To learn more about RIBBIT, visit www.RIBBIT.ai.
About RIBBIT
RIBBIT is the Bank Behavior Bureau. By leveraging the predictive power of banking data across the credit and payment lifecycle, RIBBIT provides deep non-primary banking data that drives smarter credit decisions for banks, lenders and fintechs. Our AI-powered insights enable immediate, actionable predictive data that increases customer acquisition, retention and profitability. Learn more about RIBBIT at www.RIBBIT.ai.
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Contacts
Hilary Barton
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