Salesforce teams up with Polygon for new NFT management platform
When it comes to SaaS companies, Salesforce is the cream of the crop. Focusing on a suite of tools that standardize customer engagement for large firms, the CRM software firm is now adding NFTs to their scope, thanks to a partnership with Polygon blockchain.
The news represents yet another major corporate win for Polygon – which is certainly not the first for the blockchain.
Let’s look at what this new partnership entails and how software firms embracing NFTs can be a “more than meets the eye” maneuver.
Salesforce: As big as it gets
According to active data from independent researcher Mike Sonders, Salesforce is the largest software-as-a-service (SaaS) company on a US exchange to date – leading the pack over other recognizable software vendors such as Adobe, Intuit and Shopify. If you want to look for a bigger goal in SaaS, I wish you the best of luck.
A tweet published on Thursday by Polygon Labs president Ryan Wyatt stated that the parties would look to “help [Salesforce] clients create token-based loyalty programs.”
We are happy to share it @salesforce has launched on @0xPolygon!
Salesforce will help its customers onboard Polygon with its management platform to help its customers create token-based loyalty programs.
“Most Salesforce customers use Ethereum or Polygon” – Salesforce
— Ryan Wyatt (fwiz.polygon) (@Fwiz) March 16, 2023
Polygon (MATIC) will be working with SaaS behemoth Salesforce to provide brand with NFT solutions | Source: MATIC:USD on TradingView.com
Software and NFTs go hand-in-hand
As much as we often discuss ‘IRL integration’ and ‘phygital elements’, the confluence of physical and digital integration, it is natural for SaaS companies to be the first to adapt to the changing NFT landscape. However, while many of the top SaaS companies are beginning to explore the NFT sandbox, there is probably more to the logic behind it than meets the eye. SaaS companies are certainly the most conducive firms to integrate NFTs – they live in a digital world as a nature of their business.
But SaaS companies can also help onboard broader brands, much like the aforementioned Mattel and Crown Royal, effectively providing a “safety net” that allows brands to potentially upgrade their loyalty program (among other things) while remaining somewhat aloof—the software lets people do that they know best.
Furthermore, Salesforce executives have gone on record to state that they could see crypto wallets being the “new cookies.” While it may not satisfy the OG decentralization loyalists, it is arguably an inevitability and still means that web3 is more than just a buzzword.
