Big Brands Need to Be ‘As Crypto-Native as Possible’ Enter the NFT Space: Gmoney

Gmoney’s experience working with big brands has been a mixed bag.

While the iconic NFT samler certainly sees opportunities for collaboration and innovation, he acknowledged that larger organizations can struggle to pivot quickly in the fast-moving NFT space.

“There are certain things a legacy brand can’t do that a crypto-native brand can,” he said Decrypt at this year’s NFT Paris. “I can do things that a big brand can’t do because they’re too big.”

The key to successful brand partnerships is to be “as crypto-native as possible,” while still keeping in mind the brand’s goals and KPIs, he said.

Still, not all brands are willing to listen and collaborate, and he avoids partnerships that aren’t mutually beneficial.

“A lot of times brands come in and want to bring you on as an advisor just so they have someone to blame if something goes wrong,” Gmoney said. “They won’t necessarily listen to you, and they’re not the partnerships I want to be a part of.”

Ultimately, he believes the NFT space is still driven by experimentation and iteration, and brands that embrace this ethos are likely to have the most success.

“People in the community know I’m not going to get everything right. You’re going to learn, iterate and hopefully come back with something better,” he said.

Creators must “own” the narrative

The NFT world is constantly evolving, and according to Gmoney, not even a bear market can slow it down, adding that today’s market is an opportunity to drive innovation in the space by prioritizing the needs of creators.

“Creators really need to take back the narrative and own it,” he said. “The marketplace has nothing to trade without creators.”

Gmoney envisions NFTs moving towards exclusivity and limited access, akin to luxury goods, where “the wallets that pay royalties for creators get high-level access to additional drops – since everything is on-chain, you can track this.”

His vision extends beyond the current NFT market, with an emphasis on redesigning OpenSeas and Blurs in the industry to suit different needs.

He implemented this vision with 9dcc, his Web3 marketplace for luxury brands, where buyers can purchase assets knowing that creator royalties are being paid and there are no marketplace fees.

Gmoney aims to reshape the NFT landscape by prioritizing the needs of creators and giving them greater control over their work.

“I don’t have a marketplace to make money, I have a marketplace for my ecosystem,” he said.