The young founders energize the world of finance and fintech

Meet the young European leaders sparking change across banking, investment, crypto and fintech.

Of Elisabeth Brier, Leonard Schoenberger and Steve Bertoni


ONE a lot can change in a year, especially in the money game. After a high-flying 2022, the financial world is bubbling. The IPO market has dried up, frothy fintech stocks have deflated and the white-hot crypto and Web3 sectors are facing an ice age.

Nevertheless, hot spots remain. The young honorees on the Forbes 2023 Under 30 Europe Finance list prove that the fintech and investment industry is down, but not out. These bold leaders are rethinking lending, championing shareholder rights and betting on the next big startups.

Ta Plend co-founder Robert Plasco. In 2020, Plasco, 29, launched his personal loan company to lend money to millennials with low or no credit scores. He learned about the opportunity the hard way. Plasco, an immigrant from New Zealand, moved to London to work in finance. Lacking the credit history needed for a loan, he turned to high-interest credit cards to cover the city’s notoriously high cost of living. “In 2017 I went bankrupt and had to go through a number of methods to get my life back on track,” says Plasco. “The pain made me set up Plend for people who don’t have access to affordable credit.”

With over 30 co-founder James Pursaill, Plasco created a lender that ditched traditional credit scores and instead used a new mix of indicators to offer cheaper loans to customers who would otherwise be saddled with high subprime interest rates. “We’re looking at new data points like what you earn, what industry you work in, how you spend your money and whether you pay your subscriptions on time,” says Plasco. Investors have given his new scoring system high scores. In November 2022, Plasco raised $45 million in seed capital from funds including Active Partners, Sivo, Velocity Juice, Tomahawk VC and DD Venture Capital.

To select innovators like Plasco for our 2023 Under 30 Europe Finance list, Forbes sourced candidates from our open online nomination site and recommendations from under 30 alums, industry experts and Forbes journalists. Winners must have been under 30 years of age as of 7 March 2023 and never before appeared on an Under 30 list. From there comes our panel of independent judges, Victoria van Lennep (co-founder of Lendable and 2018 Under 30 Europe alum), Dominic Stein (EQT Partners), Philip Ndikum (fintech founder and professor) and Daouii Abouchere (Wellington Management) assessed the finalists on innovation, execution and scale to help Forbes editors to make the final selections. The result: a group of bold young leaders building the foundation for the next big companies in money and investment.

Georgia Stewart, 27, launched his technology software company Tumelo to give shareholders a greater voice in the companies they own. Most investors own stocks through mutual funds and ETFs that give them stakes in hundreds, sometimes thousands, of companies, but no voting rights in proxy fights. Instead, the votes sit with the fund managers. Tumelo’s software allows investors to share their beliefs on key issues such as climate change, labor rights and social justice with fund managers. Fund managers can then use the data to inform how to vote in proxy contests. “We want more transparency and accountability,” Stewart said Forbes in February. She has raised nearly $30 million and built a team of 60 to do just that.

Other members of our 2023 Under 30 Europe Finance list have built companies to deliver capital and investment education to clients that the financial world has historically overlooked. Cyril Lutterodt is the co-founder of Black Seed VC – a London-based venture capital firm funding black entrepreneurs across the UK. Lutterodt, 28, founded in 2021, has $6.5 million in assets under management.

Nina Mohanty created Bloom Money, a savings club for immigrant communities to help members build a nest egg for education, a down payment and even a wedding. Mohanty, 29, has raised a pre-seed round of $1.2 million, mostly from women and immigrant investors.

And because it’s never too early to learn about finance and investing, Leon Stephan and Nils Feigenwinder launched Bling to help families with young children tap better. The German startup allows parents to set up a debit card account for teenagers – funding it with cash from housework, gifts and odd jobs. The children get a debit card that they can use in shops, websites and can earn interest and make investments. The company has raised $4.5 million.

Gallery: 30 Under 30 Europe 2023 Callouts

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After all, finance – at its core – is about providing underutilized capital to people to grow their lives and businesses. “My goal is to create more affordable, useful products that will have a greater impact on your life,” says Plend’s Plasco. “Financial services should be an enabler.”

This year’s list was edited by Steven Bertoni, Elisabeth Brier and Leonard Schoenberger. For a link to our complete 2023 30 Under 30 Europe Finance list, click hereand for full 2023 30 Under 30 Europe coverage, click here.

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