Cardano-powered NFT Giant launches a new side feature: Details
A top Cardano-based NFT marketplace JPG Store has rolled out a new feature called Language Localization to boost the site’s translations and provide wider access for international artists to create NFTs.
According to the press release, the new product is part of a larger strategy aimed at attracting the non-English speaking world. Speaking about the launch, Blakelock Brown, CEO of JPG Store said,
We are passionate about creating as many opportunities as we can for all creators. We have proudly paid millions in royalties to our current NFT creators, but this huge opportunity should belong to all people. Eliminating language barriers is just one small part of our exciting plans to endlessly empower international artists and collectors.
“We strive to hire the best minds we can find, so we’re a very diverse team ourselves,” emphasized Shannon Brown, co-founder of JPG Store.
“We proudly hail from over 15 different countries, so nurturing NFT adoption and opportunity globally is something we value highly on a personal level,” Brown added.
According to PA, JPG Shop employs a group of human linguists from several countries who collaborate with cutting-edge machine translation software to create the website’s translations.
The first languages supported are Portuguese, French, Spanish, Japanese, Korean, Chinese [Simp]and Chinese [LatAm].
In addition, engineers created an auto-translating Discord bot to guarantee that users of different languages experience the same superior customer service that the support staff is known for.
That said, JPG Store has driven Cardano’s NFT industry to achieve over $470 million in total sales in just over a year since launch, handling 97% of the current NFT volume on the blockchain. The JPG team predicts that as Cardano’s DeFi ecosystem matures, NFT trading volume will increase.
The Cardano NFT scene is booming
A few weeks ago, in the midst of the price decline, overall NFT sales were up 36% compared to sales from the previous week. JPG Store ranked sixth in sales.
This is because recent launches of Coti’s new Djed Stablecoin and Liqwid’s DeFi Lending Protocol have brought external liquidity to Cardano. Currently, it is the fourth largest NFT blockchain in terms of volume in the last month.
Cardano pioneered the creation of applications for non-fungible tokens and decentralized finance [DeFi] by implementing support for smart contracts in September 2021.
Last year, NFTs were added to the Cardano blockchain, where they could be bought and sold using the platform’s native cryptocurrency, ADA.
