Contemporary CUSO of the Year LenderClose has added two vice presidents, Jon Dlouhy and Amanda Werts, to expand key marketing leadership talent. Led by Chief Marketing Officer Jill Skinner, the team is aiming to accelerate business growth for the fintech lending platform, which is now used by more than 400 credit unions and banks.
In 2021, LenderClose completed a $ 10 million Series B funding round and more than doubled the number of employees and executives.
In Dlouhy’s role as Vice President of Marketing, he leads LenderClose’s product marketing and branding strategy. In this key position, Dlouhy will pursue go-to-market strategies for product innovations, develop and implement digital procurement strategies and manage the creative direction of the LenderClose brand.
Werts, who is also vice president of marketing, oversees LenderClose’s demand generation and sales activation strategy. She will further develop the marketing technology stack and CRM strategy, and raise capabilities across the organization to enable the company’s rapid growth. In this key role, Werts will leverage customer insights combined with a data-driven approach to demonstrate the value of LenderClose.
Dlouhy brings almost 15 years of marketing experience to LenderClose, having led the strategy and implementation of integrated growth marketing plans for a number of B2B and B2C companies. He was most recently director of marketing and communications for Kingland Systems, where he achieved record engagement with robust multi-channel marketing campaigns and a transformation of the company’s brand. Prior to Kingland, Dlouhy was Senior Head of Marketing Strategy and Digital Marketing at GuideOne Insurance, where he developed and executed go-to-market strategies that helped drive profitable growth for the company.
Dlouhy’s experience in developing and leading cross-functional teams will be crucial for LenderClose, which plans to hire an additional 22 employees across multiple departments during 2022.
Werts joins LenderClose from NCMIC Group, where she was Marketing Director. She brings the team more than 20 years of marketing expertise. At NCMIC, she designed and executed a demand generation strategy that ultimately quadrupled brand search while reducing procurement costs 3 times. Prior to NCMIC, she was Director of Campaign Management for Symphony EYC and Marketing Program Manager for Wells Fargo. Within each position, Werts was strongly focused on analyzing and improving the customer experience, a key objective of the LenderClose growth strategy.
Werts’ marketing career is characterized by the development of innovative solutions, practical implementation and continuous data-driven improvement.
CMO Jill Skinner said: “With homeowners building historic levels of equity in their homes, there is a strong opportunity to support lenders in responsible lending. LenderClose technology helps lenders scale efficiently and provides a streamlined experience for borrowers. ยป
She continued, “Dlouhy and Werts are key employees in accelerating the growth of LenderClose. In their unique capabilities, both Jon and Amanda will promote strategic marketing capabilities, enhance and build product value and support the success of lender and borrower experiences. They are both experts in their respective fields. “Deeply cares about the needs of borrowers and lenders. LenderClose is at a turning point, and their talent is well matched to bring us into the next phase of growth.”
Tune in to the Martech Cube Podcast for visionary Martech Trends, Martech News and quick updates from business experts and leaders!
