Komposite launches blockchain to solve the problem of counterfeiting
Komposite launches blockchain technology to solve the counterfeiting problem that challenges brands worldwide. This platform connects genuine products with blockchain using blockchain technology and triple scanning technology embedded in products, making it impossible to counterfeit global brand products.
As a result of copycats, counterfeiting has become one of the world’s largest criminal enterprises. Globally, counterfeiting affects $1.8 trillion in marketplaces, making it the most widespread crime. The solution to this problem lies in the Composite blockchain technology. Due to the increasing sophistication of criminals, technologically advanced solutions are needed to solve this problem. Blockchain technology is having a profound impact on how the world works, from finance to food and drink. Given Komposite’s availability, it can play an important role in overcoming the counterfeiting problem that diverts revenue and destroys profits for stakeholders and brands.
Founded by Noam Krasniansky, Komsposite is also changing how product authenticity can be strengthened. This new blockchain network allows brands to connect their products to digital NFTs, giving them a unique digital fingerprint married to an immutable security link. As a result, a product becomes uncopyable, providing long-term safety and security to global businesses while ensuring product authenticity to end users and providing secondary revenue streams from untapped secondary markets. This platform’s concept was born when the founder developed Oonimals, an Oooniverse where real-life collectibles are linked to digital NFTs. As a result of realizing the potential of the concept, the solution was further developed as a real anti-counterfeiting solution for each product company.
Composite blockchain has four types of nodes. Stakeholders are represented in each node, offering their own specialized method of representation and interaction. First, the Trusted Verifier Node (TVN) was designed for companies to become part of the blockchain. This is how they control their product in a decentralized way. The next two nodes, the Clerk Node and the Verifier Node, work to organize, route and verify transactions for the network. Finally, the user node is the interface that ordinary users will use to interact with the network.
With this new paradigm of the Composite blockchain, which shifts slow, low-volume, expensive networks to high-volume, high-speed low-cost transactions; Real brands can establish clear proof of ownership, authenticity and control using unique security links that create a digital bridge between customer and brands.
As an effective tool to hold counterfeit giants accountable, Komposite aims to bring balance to the retail arena.
About the founder
Noam Krasniansky, a British citizen, founder of the Komposite Foundation (Switzerland). Noam believes in ‘innovate or die’, and that is precisely why he came up with the idea of Komposite. He has developed award-winning products for TV, social media, print and digital. The combination of Noam’s innovative spirit and creative abilities has led to the creation of Komposite.
