SAN FRANCISCO, CALIFORNIA, March 02, 2023 (GLOBE NEWSWIRE) — Deloitte Global’s 2022 Gen Z and Millennial Survey revealed that climate is a major concern for these generations. When it comes to climate, young people are most concerned about how they can participate, and a new NFT, Aterg Girl, is working to help people achieve that mission.
Aterg Girl is an NFT that includes a total of 7777 images of girls with the theme of environmental protection. Aterg Girl hopes to use the NFT model to establish a high-quality, socially rewarding community of environmentalists with social resources as its main body. They aim to eventually form the most influential NGO-like organization in the Metaverse. Aterg Girl stated on their official website that they plan to participate deeply in climate issues with a variety of initiatives, including reforestation, animal adoption, and alliances with environmental organizations.
With the special nature of the blockchain technology, on which NFT is based, Aterg Girl holders can participate in decision-making and planning of environmental protection measures online and can choose to anonymously provide Aterg Girl with environmental protection resources. This bypasses the traditional environmental organisations, the geographical limitations of traditional environmental protection measures, and the prejudices of the external social environment caused by the disclosure of identities.
In addition to the creativity, the background of the Aterg Girl team is another highlight of this project. Before founding Aterg Girl, the founder had worked for many years in international environmental organizations, charitable foundations and public welfare organizations specializing in fighting rare diseases in Asia, Africa and Latin America. They also served as president, CEO, business and government director, and more for these NGOs. Aterg Girl’s founding team members also include blockchain investors, independent artists and environmental science researchers.
What perhaps makes Aterg Girl a bit controversial is the metaphor in the name. The word “Aterg” in Aterg Girl appears to be written backwards from the name of the world-renowned Swedish environmental activist “Greta Thunberg”. This signal does not seem so friendly to anyone. It is mentioned in Aterg Girl’s roadmap that they plan to have a public dialogue with Greta after 90% of the NFTs are marked. It is expected that the atmosphere and direction of this dialogue will be very tense.
Bruijnes, an environmental risk assessment researcher at Wageningen University & Research, said Aterg Girl has potential as an environmental protection program. They are trying an interesting new organizational form, which may become the trend for environmental protection organizations and non-profit organizations in the future.
