5 Crypto and NFT Projects Snoop Dogg Has Been Involved With

Prominent personalities like Kim Kardashian, Justin Bieber, Cristiano Ronaldo, Mike Tyson, etc. have thrown their weight behind crypto and NFT projects. However, one name that keeps coming up in crypto circles is Snoop Dogg. The superstar rapper, actor and entrepreneur has announced several NFT and crypto ventures over the past couple of years and is slowly building a web3 empire.

Here’s a look at all the crypto and NFT projects Snoop Dogg has been involved with in the last couple of years.

It all started with “A Journey with the Dogg”

One of his earliest forays into the digital asset industry was an NFT compilation called “A Journey with the Dogg.” The collection was created by Crypto.com and was released in March 2021. It consisted of eight original artworks inspired by Snoop’s iconic life memories. It also included an original song called “Diamond Joint” and a limited edition “Snoop Dogge Coins”. The collection was also for a good cause, with some of the proceeds going to new artists on the web3 site and the rapper’s youth soccer league.

The Snoopverse collaboration with Sandbox

A few months later, in September 2021, the rapper partnered with the metaverse gaming platform, The Sandbox, to create an exclusive realm called the Snoopverse. The project would create a mini-virtual world within The Sandbox ecosystem, with Snoop-Dogg-inspired avatars, 122 packs of digital land, and 67 premium land-and-NFT bundles available for purchase. One of these lots was a virtual version of Snoop’s actual California mansion. And according to reports, one user even paid $450,000 for one of these plots, just to be Snoop’s neighbor in this virtual world.

In December of that year, Snoop released early access passes to this virtual world. These passes will allow users to become involved in the development of this virtual world, including early access to the avatars, plots of land and more. The passes were priced at $3,000. “We are on the way to a digital revolution. Wake up and get it. Early access to a new digital experience from tha Dogg,” read Snoop Dogg’s December 2021 announcement tweet.

Snoop takes Death Row records to the blockchain

In February 2022, Snoop Dogg announced the purchase of Death Row records. At the same time, the rapper also announced the release of BODR (Bacc On Death Row), his twentieth studio album, which was released on the chain. The songs from this album were released as “Stash Box” NFTs. Each NFT would be 1 of the 17 songs from the album. The collection was also very exclusive, with the number of Stash Box NFTs limited to 25,000.

Snoop’s NFT collection on Cardano

In April 2022, Snoop announced a partnership with Clay Nation to launch an NFT collection on Cardano. The collection was called “Baked Nation” and consisted of 10,000 visual representations of handmade Snoop-Dogg-inspired clay figurines. The partnership also saw the creation of an exclusive map within the Clayverse. Users who purchased country “slots” in this virtual world +will receive unreleased tracks by Snoop Dogg. Through the project, the rapper became one of the first people to launch an NFT collection on Cardano. At the time, Ethereum was the leading platform for NFTs, with other networks such as Solana and Cardano still finding their feet in the NFT space.

The Doggies

In his second collaboration with The Sandbox, Snoop Dogg released a collection of NFTs called The Doggies. It consisted of 10,000 avatars of people, aliens, zombies, dogs and others modeled after Snoop himself. Each NFT had a floor price of $460, which was quite modest at the time. As such, the entire collection sold out in no time. The collection also had a rare 1 of 1 artwork that sold for 29ETH, which is around $47,657 at current prices. In addition, Snoop Dogg also auctioned his exclusive NFT #6098 from the collection and donated the proceeds to Ukraine.

Other notable and recent endeavors

Yesterday, March 1, Snoop Dogg announced his partnership with Roobet, a crypto-casino gaming platform. Through this partnership, Roobet hopes to leverage the rapper’s fan base to increase the platform’s user base. Several raffle events are also planned as part of the collaboration. Winners of these sweepstakes will receive backstage passes, access to meet-and-greet events, etc. Earlier in 2022, Snoop also announced a partnership with mafia-themed metaverse project MOBLAND, which is backed by notable crypto entities such as Twitch co-founder Justin Kan and Animoca Brands. According to reports, the rapper would bring digital weed farms to the MOBLAND platform, through a pioneering model of growing to make money.

Snoop Dogg is also one of 37 investors backing Yuga Labs, the web3 company behind the wildly popular Bored Ape Yacht Club NFT collection. In April 2022, he also joined several other celebrities when they invested $87 million in the crypto payment firm MoonPay. A couple of months later, the rapper teamed up with Food Fighters to establish an NFT-themed restaurant in the US.

Conclusion

These are just a few of the crypto and NFT ventures that Snoop Dogg has invested in over the past couple of years. In addition to these partnerships and projects, the rapper also has a multi-million-dollar NFT collection, including BAYCs, CryptoPunks, Meebits, etc. In all, his NFTs are reportedly worth more than $17 million.

Snoop Dogg is also known for his technology investments, some of which are seen as huge successes. For example, back in 2014, Snoop, along with other investors, raised $50 million in funding for Reddit. Today, the online forum is worth nearly $6 billion. The rapper is said to have also invested in the trading company Robinhood when it was valued at 62 million dollars. Today, Robinhood is a publicly traded company valued at nearly $9 billion.

These investments highlight Snoop’s forward-thinking and smart investment choices. But with the crypto markets taking a beating in recent months, only time will tell if Snoop Dogg’s crypto and NFT ventures pay dividends or lead to losses.