Yuga Labs Launches Art Collection on Bitcoin

The Ordinals hype is spreading – and NFT giant Yuga Labs wants in on the action. The studio is now looking to launch a generative art collection on Bitcoin.

A deviation from what is expected

Yuga Labs expands to Bitcoin.

The studio behind the famous Bored Are Yacht Club NFT collection announced yesterday in a blog post that it would launch a new NFT collection on the Bitcoin blockchain.

Entitled Twelvefold, the project was described as an experimental generative art collection of 300 pieces. Yuga Labs indicated that it would leverage Bitcoin’s Ordinal protocol to inscribe the art onto individual satoshis – making each one unique. A satoshi is the lowest denomination of one bitcoin; there are 100 million satoshis per bitcoin.

Yuga Labs stated that the generative art collection would explore the “relationship between time, mathematics and variation” inherent to satoshis. It further explained that Twelvefold’s design would serve as a visual allegory for Bitcoin’s data cartography, with highly rendered 3D elements mixed in with hand-drawn features.

“All of these choices are a departure from what is expected of Yuga,” wrote Yuga Labs co-founder Greg Solano. “But you know. The devil does expected things.”

The studio stated on Twitter that it would auction off the collection before the end of the week, and that a notice – with auction details and the exact time – would be given 24 hours in advance.

Yuga Labs is the most successful company in the NFT world. The studio is responsible for creating such collections as Bored Ape Yacht Club, Mutant Ape Yacht Club and Otherdeeds from Otherside; it also acquired CryptoPunks and Meebits from rival studio Larva Labs last March.

Disclaimer: At the time of writing, the author of this piece owned BTC, ETH and several other crypto assets.