NFTs are finally on TV – Here’s what to expect

If someone told me in the 80s or 90s that playing Top Trumps, trading baseball cards, or collecting old comics in plastic wrap would be replaced by digital collectibles that you could exchange for serious money anywhere in the world in an instant, I would have have laughed at them. Some people still laugh at this today.

Sales of non-fungible tokens reached $17 billion in 2021, according to a report by Nonfungible.com, per CNBC.

Like it or lump it, digital assets are here to stay. Large technology companies such as Meta and Microsoft have already invested billions in space. Currently, estimates suggest that less than 5% of the global population trades using digital currencies – and that number is much smaller for digital assets such as NFTs and Metaverse properties.

So how do you entice the remaining 98% of the population? How do digital assets, NFTs and the metaverse go viral? How is global mass adoption taking its course? These were all problems I struggled with, as no doubt many others who found enlightenment in the Web3 area were.

When I looked around to see what the world was saying about Web3, I found a lot of media talk about financial pros and cons, elaborate crypto scams, and unfriendly technology. Much of the coverage, in my humble (yet educated) opinion, completely missed the most important elements and benefits of this new market.

Opportunity, creativity, innovation, education, independence, unity, synergy, openness, adaptability, interoperability, freedom, respect, privacy and much more.

It took me two years down the rabbit hole to really understand the Web3 arena, which no one can say they fully understand, as it is constantly evolving at the speed of light. But with enough time, effort and the ability to learn quickly in a completely new and underdeveloped space, it is possible to get a good sense of what is going on and find direction, opportunity and community and both give and receive enormous enlightenment.

Most people don’t have the luxury of spending two years researching uncharted waters just to see if it’s the right direction for them, nor would they instinctively jump into audio apps like Clubhouse and Twitter Spaces to learn new things and quietly questions.

The truth is that the barrier to entry seems high and confusing, so it is naturally difficult for the mass market to organically enter this exciting and rapidly developing market. Although it may seem intimidating at first, operating in Web3 is quite easy once you know how. The real barrier to entry is the information gap, and that’s where I had my eureka moment.

In 2017 I co-founded Tech Talk Media (TTM) and for the past six years I have created, produced and directed groundbreaking TV series and documentaries for TV and streaming services including Amazon, Discovery, Disney, Apple TV, Roku, Virgin Media and many others in more than 100 countries.

Our company’s productions bridge the information gap in markets such as artificial intelligence, aerospace, cannabis, sustainability and robotics and identify new and exceptional individuals, technologies and brands.

Based on the success of the TTM productions, I knew how powerful the sharing of new information via television can be. So instead of taking a well-deserved sabbatical after delivery The rise of AI and Inside NASA’s Innovations to Discovery and Amazon, I turned my attention to producing a much-needed user-friendly, informative, yet highly engaging documentary series on NFTs, crypto and the metaverse to educate millions globally about the digital realm.

At the start of 2021, TTM registered its 14th production NFTmeand after completing filming across four continents in more than a dozen locations and interviewing 50 incredible guests, NFTme season one, which compromised six information-packed episodes about the digital revolution, premiered in the US on Amazon Prime on December 24.

News of the show’s launch with Amazon broke in the days leading up to its release, with more than 50 international publications covering the series. NFTme’s official Twitter Spaces launch party had more than 5,000 attendees.

Needless to say, the excitement in the market was huge and viral, which had been somewhat expected. The range of the series was limited to airing with Amazon in the US and UK initially, with several new broadcast deals rolling to more regions and networks in 2023.

It still frustrated me significantly that the entire world did not have immediate access to this relevant and uplifting information about the Web3 space, which I have personally seen change lives for the better in some of the darkest corners of the planet.

Although it has received a negative stigma in the media, mainly due to extensive reporting or major corruption scandals such as the FTX saga, the benefits of this technology and the market as a whole can be hugely positive and uplifting.

It was therefore important for me to send NFTme to a global audience as quickly as possible and bridge the information gap so the world can adopt Web3 faster. Towards the end of 2022, I met an old friend Alexander Newton, who is one of the founders of the new Web3 platform and technology MovieKey, which provides independent producers with direct Digital Rights Managed (DRM) streaming worldwide, connected via a MovieKey NFT, which is actually a digital Blu-Ray and is MovieKey to watch, transfer or sell a movie or TV series to another person.

It is a revolutionary technology for the entertainment industry that outshines any previous version of a Blu-Ray or DVD where the viewer owned a copy.

“Our goal is to help Hollywood evolve to Web3 in a synergistic, fast and efficient way, offering peer-to-peer DRM streaming, along with worldwide access without any restrictions and direct real-time compensation to producers, investors, cast and crew, says Newton.

After hearing about MovieKey, I immediately realized that this was the perfect solution for NFTmeprovides lightning-fast broadcasting to the entire planet without payment or regional restrictions, with many additional benefits from the ownership of the NFTs, giving us direct connection to our viewers forever.

By the end of January 2023, NFTme was released on MovieKey’s platform with live streaming and viewing access from NFTme site, bringing viewership to the production into the billions globally and lowering all barriers to entry. MovieKey made it possible for us to broadcast NFTme globally in record time, completed streaming in 195 countries, loaded with superior payment options via credit card or USDC with a Solana Wallet, which is also the first of its kind in the entertainment space.

Due to the continued success and impact of TTM productions internationally and NFTmeits popularity to date, and since the broadcast has only been available in the US and UK to begin with, we had no doubts about the global effect and positive impact that has been unleashed by opening up worldwide streaming to the masses so quickly.

When I entered the NFT and Web3 space two years ago, I never expected to adapt my way of thinking, meet so many amazing people, learn so much, and find such an abundance of innovation and opportunity. But my experience has been fascinating and life-changing and continues to bear fruit.

I hope that everyone on the planet can find the same opportunity that I found in this room, and now with the eyes of the world on NFTme season one, that dream is one step closer to reality.

To learn more about NFTs, crypto, the metaverse and all the excitement of the digital realm, see NFTme season one now on Amazon Prime in the UK and US or MovieKey globally.