By Park Dae-seok, Columnist/[email protected]
The art world is evolving to lead the way in the digital revolution. World-renowned digital media artist Hooranky has emerged as a pioneer in the art world and digital asset market by using NFTs to create works that have captured the attention of collectors worldwide. Horanky, born in 1958, is an abstract expressionist artist who uses digital media.
Validation of feasibility through high-priced domestic and foreign transactions, and marketing models for art and famous department stores.
In August 2019, Hooranky signed a deal for five works for $50 million. The ‘Art Museum in Department Store’ was so successful that one piece was sold for a high price in just 30 minutes at the Lotte Department Store in South Korea. Recognized for his work, Hooranky NFT for his artistry and was sold for $5.55 million at the NFTBLUE auction at the 2021 Miami Bitcoin Conference.
In 2021, his work topped the NFT Ranking News. Horanky’s work is also the highest among Korean artists when it sold for $5.05 million (about 6 billion won) at the Miami auction last July and 7.5 billion won at Global ARTIX in October of the same year.
This effect has caused other department stores in Korea to measure their handling of art. His remarkable achievements are recognized worldwide in the art world, with his marketing strategy setting the standard for famous Korean department stores and other artists.
Numerous examples of incomparable engagement participation
What makes Hooranky particularly remarkable is his involvement in the real world outside of the art world. As an artist, he is actively engaged in charitable work for children’s aid. In 2021, Hooranky was appointed as an ambassador for World Vision, the world’s largest international relief and development NGO.
This appointment is a testament to Hooranky’s dedication to philanthropy and commitment to positively impacting the world. Hooranky’s efforts to positively impact society have set a high standard for other artists to follow.
In April 2021, Hooranky’s active socially engaged philanthropy is evident in the 50th anniversary of Jeon Tae-il, which he dedicated a Hooranky NFT of KRW 150 billion. The income will be used to develop the art world and support civil society movements.
‘A Boy Sees’, release 29 September 2022, featuring YMCA officials; the black suit and white shirt on the left of the work in the middle is Hooranky/ courtesy of Hooranky].
Together with the World YMCA, Hooranky has launched a fundraising campaign for an international youth camp to commemorate the move of the Asia-Pacific YMCA headquarters to Jeju. To create the campsite, Hooranky released the artwork “A Boy Sees” as an NFT and participated in raising funds with a goal of KRW 21.4 billion.
The work expresses the importance of the global community and the beautiful Jeju nature that we must protect through the figure of a child who must live in the midst of a climate crisis and disaster. Hooranky completed the work after visiting the site of a campsite in the middle of Hallasan Mountain.
That’s not all. Hooranky traveled to Japan in October 2022 to feel the breath of history of the February 8th Declaration of Independence, which awakened the nation and sparked the March 1st Movement. He visited the site of the independence movement, including the Japan YMCA building and museum and the Hibiya Park area of Tokyo.
120th Anniversary of Seoul YMCA and 2.8 Declaration of Independence Special Exhibition,” which will be held twice this year, is a special exhibition to pass on the love of the country from the older generation to the next. It will be held in Tokyo and Seoul in a week each in April and October.More than 50 artists from Korea and Japan will collaborate to express the spirit of independence in various forms.Proceeds from the exhibition will be used to support the YMCA of Japan.
Nowadays young people tend to take freedom for granted as air and it was never earned,” said Hooranky. “We must remember that our forefathers shed their blood to achieve freedom and we desperately need to pass on the feeling of history. “
Lead the construction of a hydrophilic city with environmental NFTs. ‘Water Flower World’
Hooranky’s latest NGO work focuses on the environment, including the climate crisis. Accordingly, Hooranky’s environmental NFT mockup, “Water Flower City,” was released on the 11th. The work depicts a waterway reminiscent of ‘Water Flower World’ in various dark colors unique to Hooranky. NFT will be issued as 1.08 million NFT, divided into 104 horizontal and vertical tranches.
Hooranky will invest more than 50% of the proceeds from the sale of NFTs in the Water Flower Kingdom SPC (Special Purpose Corporation), which will actually promote the Water Flower Kingdom project, an environmental urban development. SPC will later allocate a portion of the proceeds to Hooranky upon completion of the project, which Hooranky can then pay out in the form of bonuses to Mulberry NFT holders.
‘Water Flower World’ is a project to create a 22 km to 32 km long eco-friendly seaside city with good accessibility and community use like Venice, Italy by attracting existing seas, rivers and other large rivers to urban areas. The cities currently under consideration include Goyang, Paju, Ganghwa, Yangpyeong, Namyangju, Guri, Yeoju, Pohang and Busan. Currently, Goyang and Paju are considered to be the best candidates.
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Hooranky combines commercial and public projects in the virtual asset market, which is full of inconsequential forms of fiction and gambling, with NFT funding. It is a way to make the crypto market healthier. Water Flower Kingdom is also the first project to first create a metaverse, and then actually create a water-friendly city in a physical space. It is also a major contribution to the development of the Korean metaverse industry.
Water Flower World NFT is an ultra-converged economy encompassing art, metaverse, civil engineering, architecture and environment, and is a true ESG (Environment, Social and Governance) finance. As an artist, Hooranky will continue to make a name for himself internationally as a multidisciplinary artist who contributes to charity, voluntary organizations and the environment, as well as building the virtual asset market and laying the foundation for NFT funding.
Chartres Angajumang and Hooranky’s Angaje
“Artists should give voice to environmental issues, as well as the patriotic spirit of our forefathers and the independence movement,” and “Anyone who puts social responsibility on the back burner is not a real artist. I will do my best. .” says Hooranky.
Engagement (noun), which means “action” and “practice” based on “existential freedom”, is about changing the world little by little by participating directly in social issues, or “s’engage” (verb). It is also about empowerment. Artists, who are very influential in the public sphere, are more effective than politicians when it comes to solving immediate problems such as the environment.
‘Free yourself by changing the situation’ was the ultimate purpose and motto of Sartre’s existentialist ethics represented by ‘anxiety’. Likewise, Hooranky seeks to contribute to humanity and the planet through anxiety and expanding the scope of art. I look forward to more talented artists participating in solving real-world problems.
Copyright © Korea IT Times
