Cadbury Gems is entering the NFT space with philanthropic intentions
Cadbury Gems further entered the world of Non-Fungible Token (NFT) collection through its new campaign. The campaign is called the Junior NFT campaign. The chocolate manufacturer has decided on a blockchain collaboration with a philanthropic purpose.
The blockchain platform, GuardianLink, will work to convert the artwork created by children across the country into non-fungible tokens.
This partnership is Cadbury Gems’ first ever association in the Non-Fungible Token space.
Cadbury has also partnered with Save The Children, where the proceeds from the sale of the Non-Fungible Token will be donated to underprivileged children.
This program is aimed at helping children send them back to school and also ensure that children get access to educational equipment along with other necessary assistance.
All buyers will have the chance to purchase non-fungible tokens through fiat money. From mid-July, parents will be invited to upload their children’s art directly to the microsite.
Cadbury will create an NFT gallery
Parents who are invited to upload their children’s art to the microsite will then be able to view the artwork in an online gallery. Cadbury Gems will create an online gallery of digital collectibles that buyers will have access to.
Buyers can then purchase NFTs through fiat money. Once the purchase is successful, the non-fungible tokens will be stored in their respective wallets.
Ramkumar Subramanian, co-founder and CEO of GuardianLink, mentioned,
GuardianLink aims to raise the potential of NFTs by associating with brands and artists worldwide.
Additionally, he stated that
We will organize NFT auctions to raise funds for the education of underprivileged children around the country. We hope our campaign serves as a springboard and inspires thousands of parents who focus on nurturing and contributing to their children’s passion. We can’t wait to see the response and look forward to receiving support for the brand’s first NFT with a case.
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NFT campaign to expand educational and psychosocial support in critical areas
Cadbury Gems undertook this campaign to not only ignite the passion of children but also to nurture underprivileged children by giving them access to education and psychosocial support.
Yasmin Riaz, Director of Resource Mobilization for Save the Children, India stated,
This heartwarming campaign launched by Mondelez is of great value to us as both education and psychosocial support are critical areas of Save the Children’s programmes. The activity also gives children a sense of commitment and emotional well-being and inspires them to help secure the rights of children from marginalized communities.
Anil Viswanathan, Vice President Marketing, Mondelez India, said:
We hope our campaign serves as a springboard and inspires thousands of parents who focus on nurturing and contributing to their children’s passion. We can’t wait to see the response and look forward to receiving support for the brand’s first NFT with a case.
These NFTs shall be made available on the GuardianLink platform where the buyers shall be able to bid and buy the NFTs over and over again.
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Featured image from Cadburygems.in, chart from TradingView.com
