8 Smart Strategies to Effectively Explain a Blockchain Scaling Solution

Blockchain technology can be difficult for the average layperson to understand, and when “layers” are added to the concept – as with blockchain scaling – it can be even more confusing. Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is critical to the long-term success of blockchain, but relaying this knowledge to those outside the industry can require thought, patience and creativity.

Learning what to emphasize and how best to pass on the important information is crucial for companies that want to market their scaling solutions. Here, eight members of the Cointelegraph Innovation Circle share smart strategies to effectively explain a blockchain scaling solution.

Think about explaining the concept to your mother

Einstein is often credited with saying, “If you can’t explain it simply, you don’t understand it well enough.” My advice to people working in blockchain companies would be to think about how they would explain the concept to their mother. Unless your project is able to break out of the crypto bubble and gain awareness among the mainstream audience, it will not be able to achieve massive adoption and success. – Ayelet Noff, SlicedBrand

Explain the issues that come with blockchain scaling

Blockchain enables data to be stored securely and immutably and shared between multiple participants. But when the number of participants increases, problems arise, such as low transaction speed and higher costs. Discussing these issues provides a more complete picture and explains why scaling solutions are needed. – Tammy Paola, Zerocap

Use a multimedia approach

To better explain blockchain solutions, use a multimedia approach. Web3 teachers should make accessible information in different forms, such as videos, articles, podcasts and infographics. This is the best way to reach a wide audience with different learning styles and different levels of background knowledge. – Wolfgang Rückerl, ENT Technologies AG

Encourage connection through larger narratives

Crypto is layered with difficult jargon that stems from its position in both technology and financial areas. That is why it is crucial to find common ground with curious users who want to explore the space. Think of phenomena in the natural world, related stories or systems, or a clever analogy of your own creation. Ultimately, people find connections in larger narratives and arrive at their own entry points. – Oleksandr Lutskevych, CEX.IO

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Use analogies to explain real-world impact

Use clear, relatable analogies to communicate the purpose of your solution to those unfamiliar with blockchain. For example, you can compare it to the way road extensions reduce traffic. Emphasize how scaling solutions improve transaction speeds, reduce costs and improve user experiences, making blockchain more accessible and beneficial to all. Simplify your message: Leave out the technical jargon and focus on real-world impact. – Tomer Warschauer Nuni, Kryptomon

Specify how your project differs from and can be improved over current CeFi products

Relate your project to centralized financial technologies and elaborate on how it differs from current, more commonly used financial rails. This helps usher in new users who may be skeptical of new technology. It is very important to specify how we improve CeFi products so that users can anticipate new technologies that disrupt their current method(s) of transacting. – Megan Nyvold, BingX

Share real problems your project is meant to solve

Provide concrete real-world examples of the problems your project is trying to solve. Everyone working on your team should be able to give a 30-second elevator pitch with actual use cases that demonstrate the value of the solution(s). – Brad Spannbauer, Currency Hub

Concentrate on the “what” and “why”, not the “how”

Concentrate on the problem that your blockchain solution solves rather than the technology that powers it. Explain its benefits using simple language and accessible examples, such as increased efficiency, transparency and security. – Sheraz Ahmed, STORM Partners

This article was published through the Cointelegraph Innovation Circle, a researched organization of top executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.

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