8 Leading Fashion Brands Including The Metaverse | NFT CULTURE | NFT News | Web3 culture

Although the Metaverse still needs to be explored, it has shaken up many industries where fashion is the leader. It is not far from embracing the latest blockchain technology into the metaverse like other business niches. What impact will the metaverse have on the fashion houses? Popular brands will undoubtedly take advantage of the cutting edge technology of the metaverse to keep up with the times. Just as they do in the real world, people in the metaverse need to wear fashionable clothes and accessories to signify and express their own self-identity.

Businesses from many walks of life, such as the crypto trading industry using platforms such as bitcoin stream, the fashion industry and today’s technology industry establish themselves in Metaverse. The fashion industry is free to build its own metaverses that include everything from storefronts to designers. Louis Vuitton, Nike, Gucci and many more of the world’s most recognizable companies have already taken steps into the metaverse to take advantage of the many new business opportunities it has presented. Today we’re going to blow the lid on a few fashion companies making a dramatic shift towards the Metaverse. So let’s get started.

Top 8 Fashion Brands Using Metaverse

Here, we have listed top brands that utilize the metaverse and offer their users an immersive experience. Let us know what they are.

1. Gucci

The Italian luxury brand “Gucci” has set new standards for fashion by integrating the metaverse. The Aria collection served as inspiration for the first NFT-related project. Recently, Gucci teamed up with gaming and metaverse platform Roblox to create a new area called Gucci Garden.

The Gucci Vault Discord, which was just released, will hopefully fuel and encourage free-flowing discussions about the future of the metaverse. It is expected that this will be the official server where the brand’s creative space will be hosted, allowing the brand’s history, present and future to exist peacefully. The vault will also give Gucgi’s creatives a chance to sift through the house’s curated collection of historic goods and works by the industry’s most renowned designers.

1. Louis Vuitton

Louis Vuitton is a fashion company and brand that was established long before Gucci, but which has nevertheless defied the odds to reach the top. It continuously reinvents itself to meet the changing demands of its devoted clientele and to provide them with the best possible service and merchandise. Any self-respecting fashionista can spot a Louis Vuitton bag a mile away, even if it doesn’t have the label.

Louis Vuitton embraces the metaverse. As part of the celebration of the 200th anniversary of the owner’s birth, the mobile game Louis The Game was released. It is an interactive narrative that takes place in 7 different virtual environments designed to act as the world’s most important cities for the fashion industry. Players have the opportunity to acquire rare NFTs, upping the ante on an already interesting game. There are a total of 30 NFTs in the game, 10 of which were created by Beeple.

1. Nike

Nike has become the dominant force in the sportswear industry as a result of its incorporation into American popular culture and the production of some of the most recognizable clothing brands in the world. The company’s swoosh emblem and slogan, “Just Do It,” have also contributed to its widespread notoriety.

When it comes to the Metaverse, Nike has always been at the forefront. The company has experimented with Metaverse many times. The first Nike initiative in this field was Nikeland. Like many companies today, Nike recognizes the need to protect its digital assets. An NFT collectibles startup, RTFKT Studios, was founded by the firm. Together with RTFKT, Nike launches NFT footwear lines.

1. Adidas

The German company Adidas is the industry’s second leading manufacturer of sports equipment. This company’s products still go hand in hand with Nike’s. The iconic three stripes that represent Adidas have been used in a wide variety of their products.

Adidas, much like Nike, has dabbled in a number of different fields. To expand its online presence, Adidas has purchased real estate in the popular MMOG The Sandbox. In addition, the brand partnered with Yuga Labs to produce its own NFT line. The NFT collection, titled “Into the metaverse”, provides its owners with many benefits. The company has laid out the plan for this work in three different stages.

1. Prada

Are you ready to enter a world where style and technology are the norms of the future? Prada and Adidas Originals collaborated on a ground-breaking initiative, which has caused quite a stir in the digital sphere.

These two giants have taken the fashion industry by storm with their Adidas for Prada Re-Source limited edition NFT collection, which included contributions from over three thousand people working in the fashion, design and cryptocurrency sectors.

Zach Lieberman, a superb digital artist, challenged these gifted people to develop NFT tiles that would eventually be combined into a single NFT planet.

1. Tommy Hilfiger

Tommy Hilfiger is an affordable clothing brand that has a wide variety of items in its product line, including clothing, home decor, shoes and accessories. The brand is not only carried by its own outlets, but also by a wide selection of larger stores. This means that they appeal to a diverse clientele. Thomas Jacob Hilfiger, the company’s creator, remains the lead designer and has the final say on all creative matters.

Tommy Hilfiger has seen an increase in the prevalence of online communities in the most popular gaming software. In 2020, the company will debut in Nintendo’s Animal Crossing: New Horizons as a sponsor. Additionally, the company has released a line of virtual clothing for use in the hugely popular metaverse game Roblox.

1. Ralph Lauren

Another luxury brand Ralph Lauren produces fashionable garments. Jewelry, cosmetics, and home fragrances are all available from this retailer. Ralph Lauren is a holding company for various mid-tier and value brands. It has managed to stay current and appeal to customers over three generations.

The company believes that the company must invest in Metaverse if it is to remain competitive and appeal to a younger audience. Because of this, Ralph Lauren has become one of the Fast Fashion-Mid Range companies that have partnered with Roblox. Ralph Lauren has debuted a new Roblox game titled Winter Escape. The company designed collections for avatars that were appropriate for users of both genders.

Dolce Gabbana

Dolce & Gabbana is an Italian high-end fashion house. The company’s products also include cosmetics, accessories and bags. The clothing store has flourished and expanded for decades. Collezione Genesi, the label’s first NFT collection, was released on September 2021. The NFT tokens were collected in this joint effort by the digital marketplace UNXD and the NFT Foundation. The Polygon blockchain was used to execute the project. The total sale price, in US currency, was over $5 million. It was groundbreaking as it was one of the first NFT collections released by an exclusive fashion house.

The bottom line

It’s obvious that high-end retailers are setting up shop on the Internet of Things. These companies help advance the metaverse fashion industry with their digital goods, NFTs and online stores.

Not only are digital artists, but also fashion companies, who take advantage of NFT’s special features, including ownership verifiability, data immutability and smart contract operation. The supply chain, logistics and other business operations are just a few examples of where companies invest in NFT development solutions.