3 arguments in favor of beauty on the blockchain

If you are a blockchain enthusiast, read the 3 arguments in favor of beauty on the Blockchain

In fashion and the beauty industry, creative partnerships are everything. Look no further than the Metropolitan Museum of Art in New York City. During its history, the museum has collaborated with several well-known beauty brands. For example, on the occasion of the 150th anniversary of the museum’s founding, it released a specially designed Estée Lauder eyeshadow palette.

A decent joint effort in any industry pushes boundaries, moving customers to try different things with cutting-edge thoughts and types of self-articulation. Therefore, it is not surprising that cosmetics and skin care companies are entering web3 and blockchain with the same drive of ambition that the beauty industry has always served.

Through new types of advanced championship and state-of-the-art mechanical development, today’s driving excellence organizations want to reach Web3 local shoppers, make significant encounters and perhaps even clean up their production network.

It helps brands reach new customers:

According to Yann Joffredo, Global Brand President at NYX Professional Makeup, the cosmetics company owned by L’Oréal has always pushed for inclusion through partnerships with independent content creators, bloggers and makeup artists. Joffredo considers Web3 to be the next step forward for this mission, with the added benefit of communicating with new crowds.

According to Joffredo, “It is important to advocate for the same representation in Web3 as the brand continues to evolve.” In addition, we realized the metaverse’s unexplored area of ​​beauty.”

NYX launched GORJS, the first beauty-focused decentralized autonomous organization (DAO) in the world, in early 2023 to highlight creators developing beauty experiences within Web3 ecosystem.

It gives people meaningful ways to express themselves:

Joffredo also said that straightforwardness and self-articulation in the metaverse is a distinctive extension of NYX Proficient Cosmetics’ image values, adding that computerized spaces provide excellent fans with exceptional avenues to articulate their thoughts and collaborate with objects.

In a world that is increasingly polarized politically, physical security can also be provided by digital spaces. A week-long Pride Month celebration was launched last year by NYX, the inclusive avatar company People of Crypto (POC), and The Sandbox, a user-generated virtual environment. At the event, gender-nonconforming NFT avatars wore makeup that was pixelated, or more accurately, “voxelized,” and the colors were those of the Progress Pride flag.

It can solve trust issues:

Last but not least, one of the most persistent problems facing the beauty industry can be solved with blockchain technology: greenwashing. Amid increasing market pressure to be natural, cruelty-free and eco-friendly, clean beauty brands have come under more scrutiny in recent years.

Customers have almost no way to keep track of where their favorite brands get their ingredients. However, there are currently many new use cases for blockchain in the supply chain. Customers can trace the production chain of their products using the blockchain-based platform developed by French luxury skincare company Clarins. People can find out where the ingredients came from and even how the product was made and packaged by scanning a QR code on each package.

Another way blockchain can help support trust issues is by getting rid of fake items, which is a growing problem in the realm of “super-counterfeit.” Extravagance design behemoth LMVH launched a blockchain to help demonstrate the authenticity of Louis Vuitton packages and perfume Christian Dior.