2023 CoinMarketCap Crypto Playbook – The Cryptonomist

What Inspired the 2023 CMC Crypto Playbook?

It’s the end of another year in the cryptocurrency industry and nothing has gone as planned. 2022 has been such an eventful year, which is why CoinMarketCap Research has put together our first year-end book, crowdsourcing some of the leading voices from every key sector in crypto on what happened this year, why it happened and what are the key crypto tasks are in their own verticals going into 2023.

From CoinMarketCap

As the gateway to crypto, CoinMarketCap remains focused on providing the infrastructure for global crypto users.

This means that we can not only see, but also experience the ups and downs of the industry together. With that in mind, we saw 2022 as a special “boss fight” for three reasons:

  1. Economically, global markets are facing a challenging recessionary environment, with geopolitical challenges led by the Russian war against Ukraine.
  2. Crypto-wise, many key players – including Luna, 3AC, Voyager, Celsius, FTX – collapsed, which had a negative effect on mainstream adoption and is potentially a catalyst that will give rise to more serious crypto-regulatory obstacles.
  3. Additionally, it remains unclear whether Bitcoin’s four-year cycle played any role in further driving this downtrend. While we had previously thought that institutions moving into crypto meant that Bitcoin’s halving would no longer play a major force in the industry, Bitcoin has proven us wrong this year.

In this challenging environment, CMC is committed to driving crypto adoption by building better, crypto-native infrastructure for users. In 2022, CMC contributed to the community via three action points:

Increased our data inclusiveness: we list over 22,000 coins and developed our own DexScan to enable viewing of decentralized exchange transactions on over 37 chains.

CMC Community: CMC created a crypto-native social media platform with over 400,000 daily active users to help projects socialize with their followers.

Made exclusive things more accessible to everyone: live-streamed crypto conferences and events, including CMC’s own The Capital metaverse conference; freely shared institutional crypto research to a wider audience with over 59 insightful publications in over 12 different languages.

2023 will be a challenging, yet optimistic year. In the crypto markets, it is quite difficult to predict what the “next big thing will be”. From our experience, we know well the need for positivity when looking ahead in crypto.

Instead of thinking about all the reasons why a new, decentralized movement can not works, it is much more beneficial to think about all the ways in which it can work.

So, looking to 2023 with this spirit of building (with probably some rebuilding to do as well), I would like to see another year where the crypto markets start to recover.

2023 could be the year when the industry gets more clarity on regulation in DeFi, CEX and DEX in ways that can help protect both consumers and investors.

In 2023, CMC will continue to improve our ability to provide unbiased data and content to our users. With the New Year spirit of positivity, we will also expand our vision for our own social network, CMC Community, to become ONE engagement platform for crypto users, projects, media and KOLs.

CMC is also looking forward to hosting our first post-Covid in-person conference in 2023 – stay tuned!

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