2023 Alfa Romeo Tonale plug in hybrid EV NFT benefits explained for Mazda CX-60 rival – Car news

Alfa Romeo hopes data collected through a non-fungible token (NFT) record of the Tonale SUV’s battery life and service history will help the company identify parts of the vehicle that can be improved, and how to get the best out of individual components to improve overall performance.

The data stored on the blockchain can also bring authenticity in a second-hand market context. Those who can say they have a reliable record of their car’s full service history and detailed performance data may be more likely to sell their vehicle and often for a better price.

Alfa Romeo now says that the company’s focus is on the future and that establishing a reputation for building high-quality electric cars will precede achieving high sales, especially in the coming years with the planned transition to an all-electric line.

“I know it may sound a little strange, but [our measure of success] is quality, explains Alfa Romeo product manager Daniel Guzzafame. “Because we need so much more than sales. We need it to be consistent and credible in the exchange.”

Famous Alfa Romeo collectors and admirers include American fashion designer Ralph Lauren, who owns an extremely rare 1938 Alfa Romeo 8C 2900 Mille Miglia and movie star Sophia Loren, who has been seen in a number of Alfas over the years, including a Giulietta Sprint.

So the potential is there for the value of classic Alfas to increase, but when it comes to the future, Alfa Romeo is aiming for innovation and the use of modern digital technology.

Battery-powered vehicles are very different from their internal combustion engine counterparts. The enormous loss of power that can result from a short circuit undoubtedly haunts the dreams of modern car designers, and the potential problems an electric car might encounter would spell disaster for reckless engineering.

But, as with many manufacturing industries, automotive engineers are only as good as the data they refer to when designing new vehicles and redesigning old models. This is where an NFT, secured with blockchain technology, comes in handy.

Performance data will only be shared with the owner’s consent, and it’s safe to say that if enough Tonale PHEV owners share their NFT-secured data, Alfa Romeo will be given possibly the clearest idea an automaker has ever had about the performance of their products.

Despite being bought by Stellantis, the parent company of other car brands such as Jeep and Maserati, Alfa Romeo maintains that the NFT technology will remain exclusive to Alfa Romeos for the foreseeable future.