150 Château Malartic-Lagravière 2022 NFTs in Magnums sold out in one hour!
Wednesday 12 April, at 18:00 CET, the opening of the En-Primeur week in Bordeaux, the NFT Limited Edition collection, sold out in one hour on the intercellar.io marketplace, has been a real success!
Château offered to sell 150 NFTs representing 150 unique, engraved, numbered magnums of the sublime 2022 vintage.
Thanks to the NFT technology, which provides proof of ownership, the wines can be traded without leaving the Château. This ground-breaking approach reduces the carbon footprint and preserves the quality of the bottles, which are stored in perfect conditions on the estate.
The magnums from the 2022 vintage will be available physically at the end of the aging period in November 2024. They are all aged in Petra casks from Maison Moussié cooper, toasted with lichen.
Château Malartic-Lagravière has worked for several years with the Maison Moussié cooperage, known for its exclusive, distinctive style, including a barrel roasted with lava stone, which preserves and highlights the fruit, a quality that particularly appeals to the Bonnie family.
Always on the lookout for qualitative and innovative opportunities, this project with the Web3 InterCellar Marketplace and the Maison Moussié collaboration made perfect sense. The sale, which generated a lot of interest from the Web3 community and wine lovers, was a huge success as all 150 NFTs were sold in one hour on April 12th.
Séverine Bonnie, Malartic-Lagravière’s marketing director, intends to reach a new, younger clientele interested in innovative new high-quality products. “Malartic has always managed to navigate between excellence and innovation: with this limited NFT series “from Terroir to Blockchain”, we hope to reach a new clientele and bring great wines to the Web3 world. An exciting challenge!”
It’s a successful operation and the beginning of a beautiful relationship with these new Malartic fans!
About the sale
- Sold out in one hour on April 12, 2023
- 150 NFTs of magnums of Château Malartic-Lagravière 2022 vintage sold at intercellar.io ▪ Each magnum is engraved and numbered, and presented in a wooden case.
- Each NFT also offers a tour of the castle for two to the first buyers (Mint) ▪ A single “Golden Cap” NFT also offers an exclusive experience: dinner and a one-night stay at the Château for two, with a VIP reception.
- The Magnums will be physically available from November 2024.
About Château Malartic-Lagraviere
Château Malartic-Lagravière has stood for centuries on a fantastic gravel hilltop in Bordeaux’s oldest wine region. Having enjoyed an excellent reputation since the early nineteenth century, Château Malartic Lagravière is one of only six estates included in both the red and white wine categories of the Graves classification since 1953. The vineyard consists of 73 hectares of vines – including 7 hectares devoted to white wine. The vineyard, which is managed according to an agro-ecological environmental charter, is located on a magnificent terroir of dry gravel and clay. Special attention is paid to the environment and preservation of the ecosystem around the vineyard.
Today, the second generation of the Bonnie family has taken the reins and manages Grand Cru Classé in an ongoing quest to improve the quality and excellence of the wines. Proud to care for two centuries of heritage, the family is also resolutely forward-looking and has always been ready to embrace innovation.
About Maison Moussie
Combining authenticity and innovation with the utmost elegance, Maison Moussié creates luxurious and innovative casks designed to protect a wine’s identity and allow a pure expression of the fruit. Maison Moussié places great emphasis on sourcing the finest oak into exceptional French forests, while being very demanding in its selection to provide winemakers with tighter grain options. The Petra Collection casks are toasted with a unique patented lava stone technology using a non-combustion process. The casks enhance the fruit, finesse and elegance of the finest wines while protecting the winemakers’ work.
About InterCellar
InterCellar is a Web3 marketplace for wine and spirits. It gives properties and brands the ability to launch collections of NFTs to a community of Web3 buyers. The platform was created by Louis de Bonnecaze, a former Bordeaux wine merchant and founder of Wine Bottle Club.
