10 Benefits of Starting Your Own Crypto Exchange Platform

The exchange business

In 2021 alone, Binance’s revenue was around $20 billion. Coinbase was at 7.4 billion. There are billions with one big B!

When you see these numbers, there is no doubt at this point that running a crypto platform is a big business with huge opportunities for entrepreneurs.

Not only that, but also today you don’t really need a big investment to start your own crypto exchange, as many would think. These have become increasingly accessible businesses, thanks to the development of powerful crypto-white labels tools and services which simplifies all steps in setting up a functional and easily customizable central.

This new opportunity has caught the attention of a large group of people who are interested in trying it out in this ever-growing industry. Yet many people are not fully aware of the kind of business opportunities an exchange platform is capable of and delay starting which results in wasted potential.

That is why this article is going to share the top 10 benefits of building and starting your own exchange so that they can see the many online business prospects of running a crypto platform.

I guess you were expecting this one. Since the dawn of online trading, trading fees have been the primary source of income for exchanges worldwide.

Long before crypto even existed, traditional exchanges and brokers already earned small commissions for each transaction, a model that persisted through time thanks to its simplicity and efficiency.

Crypto exchanges have proven to be no exception to the rule, with all major trading platforms charging at least a small fee. Enjoy the joy of simple things!

This is one of the underrated features that not many people talk about, even though it has the greatest potential and can become an important source of daily income.

Market making, liquidity and spread are undoubtedly money makers if you know how to take advantage of them. It’s not easy, but once you understand how it all works, all you need to start earning extra from your platform trading activity is a trading fine, a spread and some working funds active on multiple exchanges.

Some exchange systems include a simple brokerage system which allows you to set your own prices and apply spreads easily for popular crypto-assets, and also makes it easier to calculate profits.

If you have your own coin project, you probably know how difficult it can be to get new investors. In this hyper-competitive world, it can sometimes feel impossible to get the attention your asset needs.

Any coin founder will tell you that it is almost impossible to have your project listed on one of the major exchanges, especially if you don’t have a large pocket to offer or a large coin market value. Undoubtedly, getting started can feel like an impossible challenge when you’re about to jump into business.

Having your own exchange solves many of these problems, as your investors will have a safe and reliable place to trade your coin. In contrast, you don’t need to invest large amounts of money in a regular listing, and when your active user base starts buying the coin, it will give a much-needed boost to the platform’s balance sheet.

It is not news that we are in the age of digital advertising; everyone has been placing ads everywhere lately, and crypto exchanges are no exception.

Whether it’s a simple banner above your marketing list, a pop-up for newcomers, or a gif on the side of your screen, any of these formats will bring in the good traffic you’ve got.

Earlier we talked about how difficult it can be to have your own token listed on a recognized exchange. But what about being on the other end of the deal?

If your exchange has a decent flow of users, coin teams will probably be interested in having their assets listed on your site, at a reasonable price.

Not only this, but having multiple projects listed will attract niche audiences to your exchange, who will likely take a look around and maybe even make a few extra trades.

Having your own business allows you to offer products and services that others in the same industry do not. This strategy is called differentiation, and crypto exchange is a perfect economic system for creating different services.

For example, you can support fiat currencies that most exchanges overlook, offer exotic trading pairs, or creative ways for your users to earn interest on their assets. The key is to offer something new and useful!

Imagine you followed my last piece of advice and developed your own little community; What now?

Well, you can now introduce new products to them! And because they already trust another of your products (Your crypto exchange), they are more likely to buy into or at least pay attention to your new stuff.

Investing your extra cash can seem like a daunting choice, as the sheer volume of options today can be overwhelming. With so many ways to do this, I don’t blame you if you feel lost or confused.

Fortunately, if you have a crypto exchange, this can be a no-brainer; Reinvesting your money in things like cash injection or setting up one OTC funds is much simpler than it may seem, and can yield great returns if well planned.

Many have pointed to Bitcoin as a kind of saving angel, since it was created just one year after the infamous global crisis of 2008, in which many people lost their entire savings, accompanied by their trust in banks.

Nowadays, 15 years on, cryptocurrencies continue to fill the gaps that banks do not, offering the ability to access banking services such as loans and savings accounts to people who have not been able to do so before, due to their inability to access these in traditional ways.

Finally, if you’ve been on the internet for a while, you probably know how important your audience is. It is even more important when running a crypto exchange as it will have multiplier effects on all the benefits mentioned above.

These are the people who will look at your brand and wait for new things, so it would not be a bad idea to build an audience with your crypto exchange. Who knows where it will take you?

In addition to this, you can also bring an existing audience to your brand new crypto exchange, to offer them new products from a trusted source they already know. Getting more audience can be done through referrals and marketing campaigns right on your platform.

As you could see, building your own exchange has a pretty decent list of benefits, many of which most people have never thought of before because they think it’s too late or too hard to do. But exchanges are actually much simpler and more versatile business systems than they may appear at first glance, and it’s all thanks to white label tools like Holla Ex which makes getting started so much easier!

From token projects, marketplaces and crypto product marketplaces, the possibilities are truly endless when running your own crypto exchange, and these 10 were just a few examples of what can be done; Your imagination sets the limits!